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Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. Cite your resources.
Write a 1,200 word paper in which you explain the importance of innovation in your selected business’s vision, mission, and values, (24-hour Fitness) and determine your business model for this new division. Include the following:
Propose a new product or service for the new company division.(The product that I have chosen is to include a “juice bar” within the premises) The division (juice bar) should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.
Describe how the division addresses customer needs and achieves competitive advantage.
Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
Summarize how the vision, mission, and values guide the division’s strategic direction.
Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.

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