1.) Identify a product that will be the focus of your research. The product might be one of personal interest (e.g. computers/electronics, cell phones, cars, food services, home health care) or concern (e.g. blood diamonds, tobacco).
2.) In a Word Document Briefly describe the consumer appeal and the environmental factors that you think might influence the market for this product
3.) Also, propose how this product could have implications for ethical, social responsibility, or global issues in the market. Refer to page three of the “Marketing Analysis Research Report Outline,” located within the Additional Resources folder in Canyon Connect, for a list of possible ethical and social responsibility issues in marketing. With instructor approval, you may also choose an issue that is not on the list.
4.) Do some preliminary research (on the Internet and/or in the GCU library) to ascertain if source information on the product (and/or industry) is available. Avoid choosing a product for which data is difficult to find.
5.) Find a minimum of three sources that you think will provide sufficient information for your analysis.
INCLUDE THE following:
a.) Marketing Mix
b.) Environmental Scan
c.) Marketing Segmentation
d.) Ethical Issue
e.) Social Responsibility Issue
f.) Global Marketing and the Internet
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