The largest segment of the U.S. population, the “baby boomers,” are moving into
middle adulthood and, in some cases, even becoming grandparents. The advertising
and marketing industries study this age cohort, and it has been increasing in visibility in
primetime television, print ads, and in digital advertising, pop-ups, and internet
Find at least 4 images or video clips of advertising or other popular media that illustrate
this point. Use a caption for each piece of media to explain the advertisements mirror
the specific physical and cognitive changes in development referred to in our readings
and resources this week. Your captions should combine for a total of no fewer than
Use at least 2 resources (other than the images or clips) to support the claims you are
making. Cite these using APA formatting. Your references need to relate to concepts
learned about middle adulthood and must be scholarly/academic in nature. Use of
.com websites is not appropriate. Please use references other than those included in the attachment.
Please return order by Sunday, March 15th by 12pm EST.