These are two major perspectives in social psychology.
The Evolutionary Perspective, as the name suggests, has developed out of a belief in genetics. This perspective claims that human behavior is morphed out of inherited learning primarily. In doing so the perspective takes a lot of support from biological theories. Put crudely, someone with an angrier dad will stand a greater chance at developing anger issues, owing to genetic transmission.
On the other hand, Social-Cognitive perspective stands in direct opposition. It claims that learning influences behavior more. Cognition helps analyze behavior we see around us and helps us learn. Noticing, that is inputting, understanding or interpreting and analyzing or judging someone’s behavior form three aspects of the process.
Any new ideas imbibed either would serve to reinforce the existing learning – called assimilation, or the belief in the new input modifies the older idea and “accommodation” occurs.
A greater understanding of how we use information helps determine how mind impacts behavior.
